A metaphor for the culture of consumerism

2011 October

Directed for British band TesseracT, this music video theatrically and metaphorically addresses the suffering of “eden” due to the contemporary culture of consumerism, a theme that is prevalent in the band’s lyrics.

Our culture which is vastly dependent on mass production and consumption rarely addresses the side effects of this phenomenon with clarity or transparency. This often leads to skepticism towards the seemingly perfect images that the industries strive to achieve. In the production of this tale, the focus was on cost effective methods and then extending the sets using visual effects techniques and deliver a coherent visual narrative through cinematics.